ObEN Inc., a Pasadena-based artificial intelligence (AI) company, signed new entertainment partnerships and launched new celebrity-based Personal Artificial Intelligence avatars as part of its continued expansion into China's market. ObEN announced its official Chinese name roughly translating to "Celebrity Crew," in a nod to its growing presence in the country's entertainment industry, according to a Jan. 22 press statement. The new name also celebrates the Lunar New Year, when the company plans to release several new celebrity avatars created for the Chinese market. In December, ObEN collaborated with the Chinese music group SNH48 on the world's first human-PAI song and music video. Using its proprietary full-stack AI technology, ObEN created avatars for six of the group's most popular members.